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I was talking about this with sai119 today, and we figured it out. They're probably making it for $30 to $40, and selling it for $70. By giving a developer a free unit, they probably lose about $40. Each developer can probably directly get 5 people to buy the Leap. So per every developer, they have a net gain of $310. Plus Leap probably gets a small cut of all app sales. These figures aren't taking into account the fact that more apps means more customers.