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Offline Deep Toaster

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Logos
« on: May 14, 2011, 03:20:34 pm »
Ever notice how logos are getting more "modern," meaning flatter, more symmetrical, and lighter? Personally I think they should have stuck with the old ones. Take IE as an example (since we can always laugh at IE):

Old:
New:

Sure, the second is shiny and all, but IMHO it just doesn't look as-- Not sure how to say it, but the old one just plain looked better.

And M$ isn't the only one doing these redesign "improvements." Even Google Chrome's logo has been updated, as I'm sure all Chrome users have noticed.

Old:
New:

I know Google cares a lot about simplicity (that's what I love about the company, and Apple too), but somehow the new logo just doesn't look as good. It's not as realistic, certainly, but I don't think that's the problem. Maybe it's just that it doesn't look as much like a Pokéball anymore?

Plus, the new logo seems to be lighted from the top. That, plus the fact that the human eye has a greater affinity for reddish hues, means that the top looks larger than the bottom, and when the logo is scaled down to fit on the Vista Quick Launch bar, it looks like it's looking downward. It's depressing :(

Luckily, seems like Google's switching back to the old logo with the next release. That means this downward-facing plate's only here for Chrome version 11, which I really think is a relief. I miss the old logo a lot.

So, what do you think? Old or new?
« Last Edit: May 14, 2011, 03:22:26 pm by Deep Thought »
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Ashbad

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Re: Logos
« Reply #1 on: May 14, 2011, 03:25:16 pm »
I actually think that both new designs are prettier and easier on the eyes.
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Offline DJ Omnimaga

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Re: Logos
« Reply #2 on: May 14, 2011, 03:32:03 pm »
I prefer older ones, although I like the nostalgic/retro feel of newer ones. Back in the days most logos were flat too.

This is cool, too :P (It pictures how IE feels like when you're testing new web designs)

« Last Edit: May 14, 2011, 03:33:15 pm by DJ_O »
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Offline JosJuice

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Re: Logos
« Reply #3 on: May 14, 2011, 03:59:56 pm »
My favorite IE icon is IE 6. It looks more like an icon, unlike the others that use more colors and shading and stuff... Why do companies switch logos so often, anyway?
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Offline Deep Toaster

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Re: Logos
« Reply #4 on: May 14, 2011, 04:01:06 pm »
Even weirder is when companies change their main (corporate) logos, then spend tens of millions of dollars to replace the physical logos on their buildings around the world, when the difference between the logos is really insignificant (or worse).

Quote from: JosJuice on May 14, 2011, 03:59:56 pm
My favorite IE icon is IE 6. It looks more like an icon, unlike the others that use more colors and shading and stuff...

Me too. It's clean and simple.
« Last Edit: May 14, 2011, 04:57:51 pm by Deep Thought »
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Offline yunhua98

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Re: Logos
« Reply #5 on: May 14, 2011, 06:49:54 pm »
At first the logo was on the newtab screen, but then it replaced the desktop icon too.  :(  I'm glad they're changing back.
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Offline ruler501

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Re: Logos
« Reply #6 on: May 14, 2011, 09:17:22 pm »
The old google icon was definitely better. The FF icon doesn't appear to have changed much over time
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Offline Deep Toaster

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Re: Logos
« Reply #7 on: May 14, 2011, 09:35:24 pm »
Quote from: ruler501 on May 14, 2011, 09:17:22 pm
The old google icon was definitely better. The FF icon doesn't appear to have changed much over time
Old:
New:
Nope, hasn't changed much.
« Last Edit: May 14, 2011, 09:35:58 pm by Deep Thought »
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Offline ruler501

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Re: Logos
« Reply #8 on: May 14, 2011, 09:40:51 pm »
The shading is a little more realistic. Its gootten better imo
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Offline Deep Toaster

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Re: Logos
« Reply #9 on: May 14, 2011, 09:42:27 pm »
It has. I like the new FF logo.

One of the most important changes (that nobody notices, but everybody unconsciously likes) is that the tail now wraps around the planet. It's gone from flat to 3D, pretty much the opposite of the Chrome logo.
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Offline ruler501

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Re: Logos
« Reply #10 on: May 14, 2011, 09:48:36 pm »
It soes wow I never realized that.
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Offline Deep Toaster

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Re: Logos
« Reply #11 on: May 14, 2011, 10:06:53 pm »
Creative brief (warning: large image): http://www.youtube.com/watch?v=oHg5SJYRHA0

A description of the changes: http://www.youtube.com/watch?v=oHg5SJYRHA0
« Last Edit: May 14, 2011, 10:07:26 pm by Deep Thought »
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Offline Darl181

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Re: Logos
« Reply #12 on: May 14, 2011, 10:07:34 pm »
« Last Edit: May 14, 2011, 10:08:07 pm by Darl181 »
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Offline Deep Toaster

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Re: Logos
« Reply #13 on: May 14, 2011, 10:08:13 pm »
Shoulda been warned by the URL? And yes, that is a reverse rickroll.
« Last Edit: May 14, 2011, 10:08:28 pm by Deep Thought »
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Offline ruler501

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Re: Logos
« Reply #14 on: May 14, 2011, 10:10:13 pm »
Is it bad if I've actually started liking this song?

EDIT: sorry wrong thread but it still applies to  Darl181's post
I like the new proposed version
« Last Edit: May 14, 2011, 10:12:18 pm by ruler501 »
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