If there was only one blue eyed guy, he would see everyone with brown eyes, so when the Guru says "there is at least one with blue eyes", seeing no one with blue eyes, he would guess that he is the one that must leave.
Now of they are 2, then, they both think of each other "ah, the Guru is talking about that guy, he'll leave this night". But the day after, they see that the other one is still here, so they deduct that he sees someone else with blue eyes. So they both guess that they are the ones that must leave.
Etc :)